Thursday, May 14, 2009

Clouds gather over Google with Hulbee launch?

SWITZERLAND: Leading Swiss software company, Grossbay AG, has launched its new search application to challenge the dominance of Google by providing users with a more intelligent search capability.

Based on the Hulbee knowledge management programme developed by Grossbay to assist companies in managing their knowledge databases, Hulbee provides the first truly “intelligent search” facility, allowing users to access information intuitively via a data cloud.

Users searching via will not get the normal long list of pages containing their search words, but will instead get a data cloud containing a number of other key words that will help the user define their search in a more natural way.

This new way of searching narrows results by searching for thematic connected keywords, which are then displayed as a data cloud. This enables the user to see the complete context of a search term, which otherwise would still be hidden in long lists of results.

Hulbee uses knowledge management software, originally developed to assist enterprises in managing their information by proposing related topics when a search word or term is entered, therefore narrowing the results. Hulbee builds on the comprehensive search indexing provided by its partner company, Yahoo!

If you carry out a topical search for “swine flu symptoms” on, you would see a data cloud as a result (see visual below). From that cloud you are then able to refine your search more easily without having to open up endless websites hoping to find the information you want.

Andreas Wiebe, CEO of Grossbay, said: “Searching for information on the internet is taking too long: there is just too much. Hulbee reduces search times by presenting information in a manageable list. It’s intuitive so everyone will find it easy to use.”

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